Citex vs Semrush AI Toolkit

A side-by-side look at how the two tools track brand visibility across AI assistants — and how to run a fair test before you pick one.

Column in progress. We only publish figures about Semrush AI Toolkit once we have checked them on their own site, so the right-hand column is filled in as we verify it. Spotted something out of date? Tell us.

What you get	Citex	Semrush AI Toolkit
AI platforms tracked	ChatGPT, Perplexity, Google AI, Gemini, Grok and Claude	To verify
Prompt tracking	Daily, on the prompts you pick	To verify
Competitor ranking	Yes — your rivals scored on the same prompts	To verify
URL citations	Yes — the links cited beside each mention	To verify
Sentiment and context	Yes — how the answer describes you, not just that it names you	To verify
Insights and next steps	Yes — built from your own brand and prompt set	To verify
Free trial	7 days, no card required	To verify
Starting price	$29 per month	To verify
Team seats	From 2 seats, unlimited on Scale	To verify
Interface languages	English, Romanian, German, Italian and French	To verify

Pick Citex if

You want the six main assistants in one dashboard instead of separate reports.
You want competitors scored on the prompts you actually care about.
You want to start at $29 a month and test it for a week without a card.
Your team reads the interface in English, Romanian, German, Italian or French.

Pick Semrush AI Toolkit if

Their platform coverage or pricing fits your case better — check their current site, these things move.
You need something Citex does not cover yet. Ask us and we will tell you plainly.
Your team already works inside their workflow and switching costs more than it saves.

Frequently asked questions

Is Citex a drop-in replacement for Semrush AI Toolkit?

It depends on what you use today. Citex covers prompt tracking, competitor ranking, citations and sentiment across six assistants. Run Citex and Semrush AI Toolkit on the same prompt set for a week — that is the only comparison that reflects your own brand.

How should I compare two AI visibility tools?

Use one prompt set, one competitor list and the same week. Tools sample the platforms differently, so the raw numbers rarely match. What matters is whether the trend and the gaps they show agree.

Can I try Citex before switching?

Yes. Seven days free, no card. Add your site, your competitors and your prompts, and you will have the full picture before you cancel anything.

Run the same prompts through Citex

Seven days free, no card. Add your site and your competitors, and compare the two tools on identical prompts.

Start 7-day free trial ->