The Citex blog

AI visibility is the share of assistant answers that name your brand. What it measures, the three numbers that matter, and how to build a baseline in a week.

Queries become conversations, ranking becomes inclusion, clicks become mentions. What changes with AI search — and which parts of your SEO work still count.

Being named in an AI answer and being linked in one are different outcomes. How citations are earned, and how to write pages a model can quote.

Why one-off checks in ChatGPT mislead you, how to build a fixed prompt set, and how to read mentions in context instead of counting them.

Prompt selection decides every number downstream. The four prompt families to cover, how many to track, and when to change the set.

What llms.txt is, what belongs in the file, what it cannot do, and how to keep it current — without overrating a proposal that no assistant guarantees to read.