The mechanics of discovery changed. Most of the work you already did still counts.
The query becomes a conversation
People ask assistants full questions and then follow up. You are no longer competing for one keyword but for inclusion across a family of related prompts that drift as the conversation goes on.
Ranking becomes inclusion
There is no position three inside an answer. Either the model names you or it does not, and it usually names between two and six brands. The gap between sixth place and absent is far bigger than any rank change on a results page.
Clicks become mentions
Many answers end the journey — the reader never opens a site. That makes the mention the impression and the citation the click. Measure both, or you will read a traffic drop as a visibility drop.
What to keep from your SEO playbook
Crawlability, structured data, fast pages, sane internal links, and being genuinely mentioned elsewhere. Drop keyword-density thinking and thin pages written only to rank.
See where you stand in AI answers
Citex tracks your brand across ChatGPT, Perplexity, Google AI, Gemini, Grok and Claude, on the prompts you choose.
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