How to choose the prompts worth tracking

Prompt selection decides everything downstream. Track the wrong prompts and every chart you build afterwards is decoration.

Start from how buyers actually ask

Take the questions from sales calls, support tickets and your search console, then rewrite them the way a person talks to an assistant: full sentences, context included, no keyword shorthand.

Cover the four prompt families

Category prompts (“best tool for X”), comparison prompts (“X vs Y”), problem prompts (“how do I…”) and brand prompts (“is X any good”). A set that misses one family hides an entire failure mode.

Size the set to your plan

Twenty sharp prompts beat two hundred vague ones. Start small enough to read every answer yourself, then grow the set once you know which prompts actually separate you from your rivals.

Review the set every month

Retire prompts nobody is ever mentioned in, add the ones customers started asking, and keep the core stable so your trend line survives the edit.